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• Type

  Map

  Title

  Map for 124 Balmore Road, Possilpark, Glasgow (Formerly Mecca Cinema / Vogue Cinema)

  Download(https://portal.historicenvironment.scot/document/600036903)

Summary

Description

Former 'super cinema' designed in a modern-classical style by architects John McKissack and Son (James McKissack) in 1932 and opened 1933. The building is a large, symmetrical, three-storey, wide rectangular plan purpose-built cinema with a stepped front elevation and pitched and piended roof auditorium to the rear.

The principal elevation has a central three-bay pilastered and architraved section of painted red sandstone over an 11-bay single storey ground floor block with painted tiles with painted sandstone blocking course. The entrance block is set forward form the stepped gabled and rendered auditorium which has stepped painted banding.

The side and rear elevations are rendered brick with roof pitch frame extending to ground to the south. The rear elevation has a boxed section protruding at mid height (the horn chambers). There is a large gap in the west elevation where demolition had begun (2024).

The roof is pitched (piended to the rear) and was formerly clad in corrugated asbestos sheets. These have been removed exposing the roof trusses (2024).

The interior has been stripped out to the bare walls retaining the proscenium frame and steel framing of the balcony. The entrance section appears to have been refurbished for use as a retail unit. The rooms to the east of the plan were formerly used as the cinema offices and toilets.

Historical development

The building is first shown on the Ordnance Survey map (surveyed 1938, published 1946). It was designed as "The Mecca" cinema by John McKissack and Son to hold 1600 patrons and it opened on March 16 August 1933. A newspaper article from the following week recorded its opening under the management of George Smith and James Welsh (who were also Glasgow Corporation councillors) and was intended to serve the new municipal housing estate (The Era; Cinema Treasures; Peter, Scotland's Cinemas).

The Dean of Guild Court plans show that the building was commissioned by W H Martin and others, and it is thought that others included Smith and Welsh. (See Section 8).

In 1950 the cinema was taken over by George Singleton Cinemas Ltd. and renamed the Vogue Cinema.

The building ceased to trade as a cinema and in April 1968 was converted to a commercial bingo hall. The bingo hall closed in the 1990s and the auditorium has not been in use since this date. The entrance section of the ground floor was used as a retail premises until around 2021.

In 2005, the entrance canopy was removed (Scottish Cinemas).

There are currently no surviving interior fixtures and fittings to the auditorium. All that remains of the interior is the steel framing. Asbestos roofing was removed and there has been partial removal of exterior walls to the west (2024).

Statement of Special Interest

The Mecca cinema meets the criteria of special architectural or historic interest for the following reasons:

• It is a rare survival of a 1930s cinema which retains its architecturally distinctive character to the main elevation.
• It is a notable example of the work of architect James McKissack, a foremost Scottish cinema designer of the earlier 20^th century.
• The cinema is an architectural landmark in the streetscape and its wider setting in Possilpark.
• It is of social historical significance for the association with town planning, leisure, and industry in the early 20^th century.

In accordance with Section 1 (4A) of the Planning (Listed Buildings and Conservation Areas) (Scotland) Act 1997 the following are excluded from the listing: interiors, auditorium roof and part walls to auditorium.

Architectural interest

The architectural interest of a building may include its design, designer, interior, plan form, materials, regional traditions, and setting and the extent to which these characteristics survive. These factors are grouped under two headings:

Design

The prevailing design for cinemas in Scotland during the 1930s was of classical inspiration with a mixture of classical motifs, such as columns or pilasters, largely pared back and including touches of modern architectural detailing, such as flat roofed canopies, horizontal string courses and innovative coloured lighting schemes. The main focus of the design was normally reserved for the entrance elevation with the sides and rear remaining blank and void of any architectural pretension.

The design of the former Mecca cinema is notable as a surviving example of a modern-classical cinema design, typical of its date, which remains largely unaltered to the exterior. The front elevation, built of dressed and carved stone (now overpainted) is of some quality with a distinctive pilastered and stepped centrepiece.

The association with the designer is of special interest in relation to the building's design. The architect James McKissack (1875–1940) attended the Glasgow School of Art and was apprenticed to his father John's practice which became McKissack and Son in 1900 when he became a partner. From his father's death in 1915, the architect specialised almost exclusively in cinema work producing commissions exclusively for Smith and Welsh and for one of the foremost film exhibitors in Scotland, George Singleton, more famously known as 'Mr Cosmo'. McKissack is recognised as one of Scotland's leading cinema designers (see McKean, p.63) and is praised along with some of his Scottish contemporaries in producing exceptional designs which are characterised by the variety in their style. McKissack's designed around 30 purpose-built cinemas across Scotland and rebuilt or adapted around another ten cinema sites. Several of his buildings are recognised through listing. Notable works include the category B listed former Riddrie Picture House 51104and the most well-known, 'The Cosmo' (now the Glasgow Film Theatre) (LB33118), which is also category B listed.

Setting

Most large suburban cinemas of the period were designed with elaborate front entrance elevations prominent in the streetscapes in order to advertise the cinema. The Mecca cinema was a striking addition to the newly planned municipal housing area at Possilpark and was originally also set adjacent to the historic Saracen Foundry site (demolished in 1967) where many of its customers would have worked. Now largely isolated in its location at a major road junction and a later 20^th century industrial park, the massing and profile of the principal elevations create an architectural landmark in its setting. Some of the contemporary 1930s housing still survives as does the single storey interwar period row of shops to its north.

The building's location within this part of north Glasgow is connected to area's historical association with the local industry but is also notable for being conceived, through the patronage of corporation councillors, as a necessary facility, along with schools and churches in the interwar municipal housing scheme.

Glasgow boasted close to a hundred cinemas in the 1930s and could claim to have the largest number of cinema seats in Europe per head of population (Cinema Memory and Digital Archive).

Historic interest

Historic interest is in such things as a building's age, rarity, social historical interest and associations with people or events that have had a significant impact on Scotland's cultural heritage. Historic interest is assessed under three headings:

Age and rarity

The first cinema showing in Scotland was understood to have been around 1896, and in the following years existing buildings, such as village halls, were often repurposed as 'cinemas' to show films. The Cinematographic Act of 1909 was brought in to regularise construction because of the high risk of fire in the projection rooms. Early purpose-built cinemas were often small scale such as the Cameo Cinema (listed at category B, LB47783) in Edinburgh built in 1914.

Following a pause during First World War film production and cinema construction developed rapidly in line with the increase in cinema interest. American film studios led the way in film production in the earlier 1920s, following the development of cinema sound and the 'talkies'. From the mid-1920s the studios built their own large 'super cinemas'. They were usually purpose built and had highly stylised entrances fronting a plain brick hall or auditorium. The earlier examples were classically detailed using marble and gilt, before the development of the 'Atmospheric' style in the late 1920s.

From the late 1920s large scale super cinemas were built in Scotland emulating the picture palaces in North America. They were built by film distributers such as Odeon, Gaumont or ABC who usually employed specialist architects to design their cinemas, with the projects often carried to completion by local architects. This was the case at the New Victoria Cinema (listed at category A, LB30028) on Clerk Street in Edinburgh, designed by William Trent but overseen by the Edinburgh architect James Jerdan. Independent cinemas were typically designed by local architects who followed the trends of super cinemas elsewhere in the country. This was the case at Balmore Road although McKissack was a more established cinema architect than many who carried out independent cinema designs.

The Mecca Cinema is representative of the expansion during the 1930s of the cinema building type into Scotland suburbs, with most of the major inner-urban sites having been first established in the previous decade. Suburban cinemas often had a different architectural approach because they could be developed on virgin sites to cater for larger audiences with commodious plan forms. These expansive, windowless elevations were not hidden from the street and provided opportunities for advertising.

Cinemas were a common building type across Scotland and all cities and most small towns usually had at least one. Of the thousands built, only a relatively small number now survive in their original form. The Mecca cinema is not rare within its building type, but it is exceptional for its survival. There are increasingly few purpose-built cinemas of this date, design quality and style which survive with such a level of detail to the main elevation.

Social historical interest

Social historical interest is the way a building contributes to our understanding of how people lived in the past, and how our social and economic history is shown in a building and/or in its setting.

From the first public screening of moving pictures in 1896, cinema quickly established itself as the most popular entertainment activity in Scotland which continued into the first half of the 20^th century. The Mecca cinema adds to our understanding of the impact of the interwar cinema boom on leisure in a suburban part of Glasgow. Its subsequent conversion to a bingo hall and continued use until 1990s adds to the social historic interest of the area.

There is special interest of the cinema's location in Possilpark and the social historical interest of this area of Glasgow because it illustrates the changing needs of new communities established in the early to mid-20^th century.

Association with people or events of national importance

There is no association of special interest with a person or event of national importance.

References

Bibliography

About Listed Buildings

Historic Environment Scotland is responsible for designating sites and places at the national level. These designations are Scheduled monuments, Listed buildings, Inventory of gardens and designed landscapes and Inventory of historic battlefields.

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Listing is the process that identifies, designates and provides statutory protection for buildings of special architectural or historic interest as set out in the Planning (Listed Buildings and Conservation Areas) (Scotland) Act 1997.

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